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Projects Liberty Central Services
Corporate rebranding, Design, Digital, Rebranding, Strategy
Website www.liveinliberty.com
About

Located south of King Street West, minutes from Lake Ontario and downtown, Liberty Central On the Lake is part of a master-planned residential community in Liberty Village. CanAlfa asked 52 Pick-up to help brand their newest tower with marketing collateral that included a new name, brochure, website and Presentation Centre. We opted to keep the logo sleek, friendly and vibrant—aimed at urbanites who love lakeside living in the city. The design of the brochure reflected the vibrancy of the neighbourhood through a mixture of water-themed colours.

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